As Apple's first social media effort, this content campaign was made up of 40+ unique color stories that could be shared through Tumblr. Various key contextual color stories ran in TV on-line (Hulu etc.) as well as take overs on New York Times, Pitchfork and Wired. Big up to Rodney Viray for help on the UX interactions/motion design as well as to Bob Kopp and Andrew Kinsler for winning concept animations.
Please turn up your sound and watch animations on desktop mock-up screen capture!
Role: Direction, Design, UX Agency: TBWA\Media Arts Lab