A fun project to further position Red Bull as not just the premier action sport event promoters, but one that motivates fans to participate in those sports. Local Legends activated each cities proud street root skateboarders to be recognized by their heroes. It went like this. Go skate your city to be considered a Local Legend by the Red Bull Pro Skateboard team in a few chosen cities. Local skateboarders were given 30 days to document 20 designated types of skate spots as legendary. Each participant was encouraged to log photos and video, along with tips and tricks for each kind of spot (gap, stairs, hubba, rail, etc.) and tie them to a spot on a city map. The winner with the best 20 spots chosen as Legendary by the pro skaters was invited to skate those spots with the Red Bull Pro Skateboard team as a segment in a new Red Bull skate film. Beyond the film promotion, a robust mobile application remains to locate and log skateboarding spots and share them with trusted friends, without "blowing up" the spot.
Role: Direction, Design, UX
Agency: Blitz Agency