Despite being the premiere brand that solidified the adventure moto category, BMW Motorrad USA needed to update their digital platform for riders to get inspired and share their enthusiasm for adventure on two wheels. While the focus of the project was to bring the design and UX of the site into a mobile friendly frame work, the ability to share content and plan adventures with a social engagement layer to keep riders coming back for more was essential too. Now ADV riders who are active content sharers have an integrated forum to evangelize about the brand and share adventure stories on a BMW.
Role: Direction, Design, UX
Agency: New Biz Pitch